The purpose of this master’s thesis is to examine the relationship between leaders’ behavioural preferences, as defined by the Insights Discovery method, and employee engagement in Company X. The theoretical part discusses the concept of employee engagement, the key theoretical frameworks, and the role of leaders in creating conditions that foster high levels of employee engagement. Emphasis is placed on the Insights Discovery method as a tool for understanding leaders’ behavioural patterns and their influence on most factors affecting employee engagement. The empirical part is based on a case study of Company X and employs a triangulation approach. Data were collected using the UWES-9 questionnaire administered to employees, an analysis of the company’s internal eNPS results, and semi-structured interviews with leaders. The study compared employee engagement levels according to the dominant Insights colour energies of their leaders and also analysed differences across the individual dimensions of engagement. The findings indicate that employees working under leaders with different behavioural preferences differ in their perceived levels of engagement. The highest average overall engagement scores were identified among employees led by leaders with dominant Cool Blue and Sunshine Yellow energies, while the analysis of colour combinations suggests that the highest levels of engagement are primarily fostered by leaders who successfully combine multiple behavioural energies. This master’s thesis contributes to a better understanding of the relationship between leaders’ behavioural patterns and employee engagement and provides practical guidance for leadership development and human resource management in contemporary organizations.
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