The paper analyses media coverage in the period 1959–2022 of the biodiversity crisis in Večernji list, the longest-running daily newspaper in Croatia. A sample of 367 articles in both printed and online editions of the newspaper was constructed via a multiple keywords search. Quantitative content analysis was carried out to determine the interest in biodiversity loss issues over time, and the framing of the biodiversity issue. The results show that, although overall interest in biodiversity loss is inconsistent, there is a quantitative rise in news about biodiversity over time. The prevailing thematic focus is endangered or extinct species and endangered ecosystems. Most of the articles frame biodiversity as a local issue, as a science-related issue, while many link the biodiversity crisis to climate change. Using inductive coding, specific frames related to biodiversity were developed that could be used to advance this or future research.
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