The purpose of the master’s thesis was to design a publication with fashion editorial that intertwines the fields of fashion and photography within an unconventional medium, water. The research focused on the impact of the underwater environment on the visual appearance of garments, as well as on analyzing which textile materials are most suitable for creating aesthetically effective fashion imagery.
The methodology was based on a combination of theoretical analysis and practical work. First, the field of underwater fashion photography was defined, followed by an analysis of works by relevant photographers and contemporary fashion editorials. Based on these insights, the majority of the work was dedicated to pre-production, which included the selection of a pool environment, photographic equipment, models, and garments. A detailed visual-conceptual plan was developed to guide composition, styling, and the execution of each look. Special emphasis was placed on sustainability, as all garments were sourced second-hand, as well as on a unisex approach addressing societal beauty standards and stereotypes. The photoshoot was conducted in the early afternoon to ensure optimal natural lighting conditions, using a DJI Osmo Action 4 camera, which enabled effective underwater capture. After selecting and editing final images, the fashion narrative was developed.The result is a series of underwater fashion photographs compiled into an independent publication titled Teža lepote, which can be translated as The Weight of Beauty.
Findings indicate that the choice of textile materials plays a crucial role in the visual outcome, with lightweight and translucent fabrics producing more dynamic movement and volume. Underwater photography enables the deconstruction of conventional fashion forms and opens new possibilities for visual expression, while remaining a relatively underexplored field in Slovenia.
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