Lifestyle journalists, who cover topics such as travel, gardening, cooking, music, celebrities and fashion, are primarily assigned the role of entertainment among their normative roles. Folker Hanusch and Thomas Hanitzsch have also explored the roles of lifestyle journalists in more depth. Their research and results are also the inspiration for this master's thesis – based on the answers provided by the interviewees during in-depth interviews, its main goal was to examine how Slovenian journalists who create content about lifestyle content see their role in society and journalism. This led to the conclusion that for Slovenian journalists who create such content, it is primarily important to bring entertainment and amusement to the audience. They identify themselves primarily in the roles of mood managers and inspiring entertainers. The master's thesis also addressed potential factors that would influence this perception of their roles. In the case of Slovenian journalists, the content of their work is not influenced by excessive managerial, political or market pressures, but they do notice the impact of technological progress and the consequent reduction in available human attention, which the media have to fight for. This does not however mean that the journalists in question report misleadingly; they nevertheless adhere to the normative expectations of journalism.
|
