Sports journalism is considered a children's sandbox for journalists, and many in the editorial office consider it a toy department. However, it plays an increasingly important role in terms of finances and is undergoing major changes with the move to the internet. The master's thesis, using the case of reporting on the emergence and rapid collapse of the European Super League, attempts to analyze general beliefs about the quality of sports journalism and whether this really neglects the role of journalism as the fourth branch of government and at the same time acts only as a promoter of sports and various competitions. The master's thesis uses mixed research methods with an emphasis on framing to analyze reporting on the Super League in three Slovenian newspapers (Delo, Večer, Dnevnik), a sports daily (EkipaSN) and a foreign newspaper (The Guardian). The research showed that Slovenian and English journalists reported on the Super League within similar basic frameworks, but the English took the event more seriously. The Slovenian media wrote about the Super League primarily from the perspective of Slovenian lawyer and UEFA President Aleksander Čeferin. The English journalists used numerous frames in their reporting that were absent from the Slovenian media or that only appeared in a single article. The English journalists thus approached their colleagues in other editorial offices and did not act only as promoters, while the Slovenians presented the course of events, but did not take the opportunity to refute certain accusations about sports journalism.
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