AI embedded bias on social platforms

Gorenc, Nina (avtor)

AI-based social platforms pervade our lives, filter the information wereceive and influence our choices. Despite their significant role, theinner workings of these AI systems remain largely opaque to mostusers. We seem to implicitly trust the platforms and share personalinformation without much restraint, mistakenly viewing algorithmsas neutral mathematical entities, and overlooking the potentialharms AI systems can cause to individuals and the society. Youngpeople, as the primary users of these platforms, believe theirfamiliarity with the platforms is equivalent to their understandingof AI, whereas their behaviour often reveals the opposite.The present article challenges the perceived objectivity ofalgorithm-based AI systems on social platforms and probes intostudents’ ability to recognize AI embedded biases and tounderstand their impact on social learning. The study reviewsrelevant literature and analyses survey data gathered from thestudents of social sciences at the University of Ljubljana andSapienza, the University of Rome.Our goal is to place the debate on AI in a broader contextuallandscape of our daily life, and to emphasize the importance ofrecognizing the hidden biases of AI and actively working to mitigatethem by making informed decisions and adjusting our behaviour.

• Jezik: Angleški jezik
• Ključne besede: AI bias, social platforms, algorithm, predictive analytics
• Vrsta gradiva: Članek v reviji
• Tipologija: 1.01 - Izvirni znanstveni članek
• Organizacija: FDV - Fakulteta za družbene vede
• Status publikacije: Objavljeno
• Različica publikacije: Objavljena publikacija
• Datum objave: 16.04.2025
• Leto izida: 2025
• Št. strani: Str. 317-336
• Številčenje: Vol. 35, no. 2
• PID: 20.500.12556/RUL-179398
• UDK: 004.8:077.5
• ISSN pri članku: 0390-6701
• DOI: 10.1080/03906701.2025.2489056
• COBISS.SI-ID: 268306435
• Datum objave v RUL: 12.02.2026

Gradivo je del revije

• Naslov: Revue internationale de sociologie
• Skrajšan naslov: Rev. int. sociol.
• Založnik: Casa Editrice Leo Olschki
• ISSN: 0390-6701
• COBISS.SI-ID: 26310912

Licence

• Licenca: CC BY-NC-ND 4.0, Creative Commons Priznanje avtorstva-Nekomercialno-Brez predelav 4.0 Mednarodna
• Povezava: http://creativecommons.org/licenses/by-nc-nd/4.0/deed.sl
• Opis: Najbolj omejujoča licenca Creative Commons. Uporabniki lahko prenesejo in delijo delo v nekomercialne namene in ga ne smejo uporabiti za nobene druge namene.