Selecting the most promising behaviour change interventions for field experimentation

Alif, Živa (avtor), Zinn, Anna K. (avtor), Dolnicar, Sara (avtor)

Robust pre-testing protocols can help researchers select the most promising behaviour change interventions to test in field experiments. We add to an existing pre-testing protocol by outlining the importance of (1) scrutinising “neutral” stimuli and (2) accounting for different pools of participants. We test the full pre-testing protocol in the context of farm tourism. Specifically, we test theory-driven messages to increase water-saving intentions during a hypothetical farm stay for Australian participants (Study 1) and participants from the UK (Study 2). While all messages increased intentions to save water compared to no message, theory-derived messages did not outperform neutral appeals. We also found cultural differences. Our findings emphasize the importance of pre-testing intervention materials and help guide behaviour scientists in tourism research on how to select interventions for field experiments. This research further offers an overview of promising interventions to entice water saving in farm tourism.

• Jezik: Angleški jezik
• Ključne besede: intervention testing, pre-testing, pro-environmental behaviour, messaging interventions, farm tourism
• Vrsta gradiva: Članek v reviji
• Tipologija: 1.01 - Izvirni znanstveni članek
• Organizacija: BF - Biotehniška fakulteta
• Status publikacije: Objavljeno
• Različica publikacije: Objavljena publikacija
• Datum objave: 07.01.2026
• Leto izida: 2026
• Št. strani: 15 str.
• Številčenje: Vol. 114, [article no.] 105379
• PID: 20.500.12556/RUL-177796
• UDK: 502
• ISSN pri članku: 1879-3193
• DOI: 10.1016/j.tourman.2025.105379
• COBISS.SI-ID: 263804163
• Datum objave v RUL: 07.01.2026

Gradivo je del revije

• Naslov: Tourism management
• Založnik: Elsevier
• ISSN: 1879-3193
• COBISS.SI-ID: 23248133

Licence

• Licenca: CC BY 4.0, Creative Commons Priznanje avtorstva 4.0 Mednarodna
• Povezava: http://creativecommons.org/licenses/by/4.0/deed.sl
• Opis: To je standardna licenca Creative Commons, ki daje uporabnikom največ možnosti za nadaljnjo uporabo dela, pri čemer morajo navesti avtorja.

Sekundarni jezik

• Jezik: Slovenski jezik
• Ključne besede: kmečki turizem, varstvo okolja, voda, varčevanje z vodo, obnašanje turistov, intervencije, protokoli, testiranje

Projekti

• Financer: ARC - Australian Research Council
• Program financ.: Australian Research Council (ARC)
• Številka projekta: FL190100143
• Naslov: Australian Laureate Fellowships - Grant ID: FL190100143