Municipal websites are now one of the key ways in which municipalities communicate with citizens and provide services, but there are significant differences in their digital maturity. This master's thesis focuses on the development of a customized model for evaluating municipal websites, which can be used to comprehensively assess their digital maturity and contribute to improvements in practice. The purpose of the thesis is to establish a uniform measurement framework that takes into account user, legal, and technical requirements, and to seek guidelines for the further digital transformation of municipalities.
The model for evaluating the digital maturity of websites combines elements of existing models and legislation and includes six dimensions: user experience, accessibility, content, security and privacy, e-services, and technical capacity. An empirical analysis was performed on a sample of 30 Slovenian and 9 foreign municipalities, using uniform indicators and an evaluation sheet, which enabled the comparability of results.
The results show significant differences in the digital maturity of municipalities, both in the Slovenian and international contexts. Good practices were identified in the areas of user experience, e-services, and accessibility, but challenges such as technical shortcomings and limited interactivity were also identified.
The contribution of the research is a multidimensional model that enables structured evaluation and serves as a basis for further development. The findings are useful for municipalities and the state level in planning digital transformation, while the limitations indicate the need for a broader sample and regular updating of criteria.
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