Real estate satisfies basic life needs, which encourages specialized companies, such as real estate agencies and property managers, to optimize processes to acquire more customers. One such company is Zymzo host d.o.o. The purpose of this thesis is to analyze and compare the short-term rental business process in the selected company, Zymzo Host d.o.o., examine its advantages and weaknesses, and identify key improvements. The research and thesis preparation were supported by the Micrografx iGrafX Process 2013 software, which was used to visually represent the results and changes between the AS-IS process and TO-BE process. For the theoretical part of the thesis, a descriptive method was applied, utilizing data gathered from existing literature.
The results show that the renovation brings greater automation, shorter processing times and lower costs. The key improvement is the reduction of the receptionist's workload, as the digital receptionist takes over more activities. The average transaction duration is shortened from 32.19 to 28.49 hours, and the average transaction cost is halved. The renovated process enables a greater role for the customer, faster information flow and better operational efficiency, which leads to greater competitiveness of the company. The research contributes to the optimization of business processes in the tourism industry, as the renovation enables automation, cost reduction and greater efficiency. In practice, this is reflected in faster service delivery, a better user experience, as well as financial savings. The key limitation is the initial investment in the information system. Further research could examine the impact of digitalization on guest satisfaction and the possibility of wider use in the public sector. The social environment also benefits from increased accessibility and greater competitiveness of service providers
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