The master’s thesis deals with the problem of the decline in visits to lower-lying ski resorts due to the lack of snow, which is a result of climate change. In the analytical-research phase, it was established that the destinations strengthen the offer outside the winter seasons and thus ensure visits throughout the year. This information was crucial and became the main guideline for further planning. The solution offers ski resorts a new way to differentiate themselves from other destinations, attracts guests outside the winter season, enables them to use the infrastructure more efficiently throughout the year, and strengthens their sustainably oriented boutique offer. Ski resorts are looking for ways to increase the added value of their destination without constantly increasing the amount of capacity and without harmful consequences for nature and the local area. The solution is a product with a service that offers the user, i.e. the guest of the ski resort, a new experience based on sledding, which does not require snow. The planned product is a vehicle whose steering system mechanism is made on the principle of a pendulum. Together with the support service, it offers the user a completely new way of experiencing adrenaline and spending free time in nature.
|
