The phenomenon of the revival of old American television sitcoms in the context of contemporary popular culture, a trend that has become particularly prominent in the post-pandemic era, when many cultural franchises, in both the music and television industries, have returned to the scene with new beginnings or sequels (so-called reboots). I examine the return of these series from the perspective of how nostalgic elements are incorporated into contemporary television production. In the theoretical part, I will also look at how program curation takes place and how this curation process affects the consumer behavior of the audience. The market value of a cultural product is increasingly coming to the fore in many cultural products, often due to mass production, which takes away the audience's space for imagination. Using content analysis, I show how nostalgic series are received in modern times and how they are influenced by new forms of promotional activities.
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