This thesis explores the influence of digital media on identity formation through the lens of
mimetic desire, aesthetics of belonging, and algorithmically shaped visual culture. The
starting point is the assumption that digital environments are not neutral platforms for self-
expression, but active agents in constructing one’s sense of self, desire, and perception of
authenticity. Special attention is given to how visual content produced and disseminated via
social media affects self-image and the creation of one’s digital persona.
The theoretical part of the thesis draws upon the concepts of mimetic desire (René Girard),
and contemporary analyses of algorithms and digital affect. The research also examines the
role of digital “safe spaces” and their potential for generating new forms of belonging and
resistance.
The practical part consists of a series of visual works that explore the dialogue between
algorithmic aesthetics, transparency, layering, and visual glitch as an intentional gesture.
The project thematizes the ongoing construction of identity and the internal conflict between
the desire to belong and the urge for authenticity. Through the layering of digital fragments
and the influence of platforms like Pinterest, I have developed a visual language that
questions the stability of contemporary identity under the conditions of continuous media
exposure and self-reflection.
|
