Celostna Grafična Podoba House Gibanja

Slabe, Manca (avtor), Beja, Boris (mentor)

V današnjem svetu, kjer smo neprestano izpostavljeni veliki količini informacij in vizualnih vsebin, ima celostna grafična podoba izjemno pomembno vlogo. Gre za ključni element v gradnji identitete organizacije, ki krepi prepoznavnost, vzpostavlja zaupanje in pritegne ciljno občinstvo. V diplomskem delu smo se osredotočili na pomen in razvoj celostne grafične podobe za house gibanje z imenom Texas Madafakin Sounds, znotraj organizacije Texas Šebrelje, ki že vrsto let uspešno organizira različne dogodke. Gibanje, ustanovljeno leta 2015, se sooča z izzivi v smislu prepoznavnosti in nagovarjanja ciljnega občinstva. Namen naloge je bil ustvariti celostno grafično podobo, ki bo pripomogla k prepoznavnosti gibanja in spodbudila odzivnost pri ciljnem občinstvu. Teoretični del zajema raziskavo temeljnih konceptov celostne grafične podobe in njen vpliv na identiteto naročnika. Poseben poudarek je bil na analizi trenutnega stanja in ugotavljanju pomanjkljivosti obstoječe podobe, s ciljem ustvariti strategije za izboljšave. Predstavljeni so bili tudi ključni elementi celostne grafične podobe, vključno z analizo logotipov, barvno paleto, vlogo izbrane pisave pri komunikaciji identitete, uporabo trženjskih tiskovin in vpliv družbenih omrežij na grafično podobo gibanja. V eksperimentalnem delu smo izbrane izboljšave vpeljali v grafično podobo in spremljali njihov vpliv na prepoznavnost in odzivnost pri ciljnem občinstvu. Raziskava je vključevala uporabo anket in analizo družbenih omrežij za pridobitev specifičnih povratnih informacij ciljnega občinstva. Predstavljena so bila tudi orodja, ki smo jih aktivno uporabljali za izvedbo izboljšav grafične podobe. Pri delu smo uporabljali programe Adobe Illustrator, Adobe InDesign in Adobe Photoshop, pri čemer smo njihove zmogljivosti uporabili za zasnovo in implementacijo novih grafičnih rešitev. Cilj eksperimentalnega dela je bil razviti in ustvariti učinkovito in privlačne grafično podobo, ki bo kreirala trajen vtis ter povečala prepoznavnost in privlačnost house gibanja Texas Madafakin Sounds.

• Jezik: Slovenski jezik
• Ključne besede: Celostna grafična podoba, identiteta, Texas Madafakin Sounds, oblikovanje, prepoznavnost
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: NTF - Naravoslovnotehniška fakulteta
• Leto izida: 2025
• PID: 20.500.12556/RUL-173045
• Datum objave v RUL: 12.09.2025

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Comprehensive Graphic Identity of House Movement

Izvleček

In today's world, where we are constantly exposed to a large amount of information and visual content, corporate visual identity plays an extremely important role. It is a key element in building an organization’s identity, enabling it to be recognized, build trust and attract the target audience. In the thesis we focused on the importance and development of the corporate identity for the house Movement, called Texas Madafakin Sounds, within the organization Texas Šebrelje, which has been successfully organizing various events for many years. Founded in 2015, the movement faces challenges in terms of recognition and reaching its target audience. The purpose of the assignment is to create a comprehensive graphic identity that will help to raise the movement's profile and resonate with its target audience. The theoretical part includes the research of the basic concepts of corporate identity and its impact on the identity of the client. A special emphasis will be placed on analyzing the current situation and identifying the weaknesses of the existing design, with the goal of developing a strategy for improvement. There are also presented key elements of the corporate identity such as logo analysis, the colour palette, the importance of the chosen typography in the communication of the identity, the use of promotional printed materials and the impact of social media on the movement's corporate identity. In the experimental part, we implemented the chosen improvements in the graphic design and monitored their impact on the visibility and responsiveness of the target audience. The research also included the use of surveys and social media analysis to gather specific feedback from the target audience. It also presented the tools we actively used to implement improvements in graphic design. We have used Adobe Illustrator, Adobe InDesign and Adobe Photoshop in our work, using their capabilities to design and implement new graphic solutions. The aim of the experimental work was to develop and create an effective and eye-catching graphic identity that would create a lasting impression and increase the visibility and appeal of the house Movement of Texas Madafakin Sounds.

• Ključne besede: Comprehensive graphic identity, identity, Texas Madafakin Sounds, design, recognition