The purpose of this thesis is to create a commercial video for the company Moto poslovalnica. The thesis consists of a theoretical and an experimental part. The theoretical part covers the importance of video, pre-production, production, and post-production, the history of video, types of shots and plans, camera movement, camera angles, synopsis, script, shooting schedule, and storyboard. It also presents the importance of advertising and social media. The experimental part provides a detailed description of the entire process of creating the video from the initial idea to the storyboard and script. This is followed by the actual filming and, finally, the post-production of the video. In the final section, the analysis and discussion of the finished product for the client are presented, with the help of analytical tools provided by social media platforms.
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