In the diploma thesis we have carried out a renovation of the visual graphic image of the Čili klub Račica and as part of this we have created a new corporate identity manual (CGP), which better reflects the objectives and character of the club. We also focused on the Čilijada event, for which we produced a series of printed and promotional materials designed in a way that reflects the ethnic background of the origin of chillies, capturing the essence of Mexican art, adding symbolic and aesthetic value to the materials. The aim of the thesis was therefore to improve the visual identity of the event and the club in a way that more effectively expresses the values of the club, adequately informs visitors, and conveys the spicy and friendly nature of the festival.
In the theoretical part, we explored the differences between brand identity, visual identity and corporate graphic identity. We introduced the main components of CGP such as typography, colours and logo and explored the role of using cultural background in design. In the experimental part, we analysed the existing state of the club's image and used Adobe Illustrator program on an HP laptop to design the individual components of the logo, selecting the typography and colour palette. We also created a CGP manual for the client in program Adobe InDesign, where we defined the use of all the elements. Promotional printed materials such as posters, banners, stickers, price list and graphics for social media posts were designed with elements drawn from traditional Mexican art. To make visualization easier, we have also demonstrated some of the final printouts in a real-life environment using the program Adobe Photoshop.
In the process of creating the thesis, we came up with corresponding satisfactory results from both a design and a usability point of view and created a consistent visual image of the club, thus enabling them to better communicate their values, which were our and their main wishes.
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