The purpose of this thesis was to create a brand visual identity for the Jubilee of Youth 2025 event, which was part of the Jubilee 2025. The brand visual identity was used to design various elements that served to promote the event – social media posts, website and mobile app design, as well as T-shirts, tote bags, pins, socks and stickers. Throughout the project, I further developed my graphic design knowledge by exploring different design programs such as Adobe Photoshop, Adobe Illustrator, Canva Pro and Figma. In the theoretical part of my thesis, I listed and described the elements of the brand visual identity and explored what makes it effective. I also examined examples of visual identities created for similar promotional events.
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