This thesis explores the design and production of a hip-hop song cover and its accompanying promotional materials. The theoretical section begins with an overview of the history and evolution of hip-hop, examining its cultural significance and global development. Particular attention is given to the genre’s influence on visual culture, especially the emergence of a distinctive subculture within graphic design closely tied to hip-hop aesthetics.
The second part of the theoretical framework focuses on the development and role of song and album covers. It traces their origins, stylistic variations across music genres, and evolving design trends. The role of promotional materials is also discussed, with emphasis on their function in enhancing audience engagement and connecting listeners with the artist.
The practical component of the thesis centres on the creation of the visual identity for the song “Cigaret”. It begins with a presentation of the artist, her creative background, and current artistic output. We thoroughly documented the design process; from initial paper sketches to the conceptual dialogue with the artist, followed by the digitization of visual ideas and the production of the final photographic and graphic elements. Professional software such as Adobe Illustrator, Adobe Photoshop, and Adobe Lightroom was used to create the final product. The completed cover underwent detailed artistic and graphic analysis. Subsequently, a set of promotional materials was designed, including a T-shirt, cap, sweatshirt, lighter, and rolling papers, all aligned with the visual identity of the song.
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