This thesis presents the redesign of the corporate visual identity of the brand MANTIS Bike Tools, a company that manufactures self-service bicycle repair stands for public use. Due to product updates and the addition of new elements, which resulted in a changed appearance of the stand, it was necessary to redesign the promotional materials.
The aim of the research was to create a new visual identity that is simple, clear, and modern. It takes into account the current popularity of minimalist design solutions, which, when well executed, appear professional and appealing. Based on this, a new visual identity was developed, allowing the company to better connect with a broader audience.
The theoretical part presents the key components of corporate visual identity, such as the logo, color palette, typography, and the importance of business stationery, printed advertisements, and online advertising.
In the practical part, the company, the basic concept of the redesign, and the product (the stand) are introduced. This is followed by the development of new graphic solutions, including administrative applications (business card) and promotional materials (folded leaflet, flag, adhesive tape, water bottle).
In conclusion, it was found that the redesign of the corporate visual identity significantly contributes to a better presentation of the company and its products. The proposed changes support the development of the brand and enhance its competitiveness and recognition in both the domestic and international markets.
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