Packaging is no longer just used to protect products. It has grown into a complex communication tool that protects, sells, informs, and supports sustainability. A wine label works like a wine's identity card because it shows information about the wine's type and quality, while also telling the story and identity of the winemaker. The goal of this thesis is to redesign the existing labels of Peršolja farm, located in Kozana village. This village is surrounded by vineyard hills in Goriška Brda. First, we wanted to update the existing logo and make it attractive and practical for easy handling and reproduction. Through redesigning the labels, we wanted to achieve an upgrade and visually unify their appearance. We also wanted to create a template that would help with easier label production when new wine varieties are introduced. Finally, we redesigned the labels to be more environmentally friendly to add extra value to the wines. As part of redesigning the farm's complete visual identity, we updated not only their logo but also their price list and business card to make them more visually appealing with better information organization. We tried to ensure they immediately capture customers' attention and provide all necessary information about their offerings and contact details in a clear way. We also redesigned the cardboard packaging for one bottle to make it more visually attractive and consistent with the rest of the renewed complete visual identity. The thesis consists of two parts. The first part is the theoretical section, which describes packaging, ecological packaging design, and its importance. It continues with a description of how fonts are classified according to letter styles, presents different font variations, and explains the importance of letter size on labels. The next chapter covers wine label production and legislation related to displaying mandatory information on labels. The theoretical part concludes with market research of wines from major producers in the Goriška Brda area and local producers in Kozana village. In the experimental part, Peršolja farm is first presented, followed by an analysis of their existing wine labels. This is followed by describing the process of creating the new logo and labels and their representation in 3D models. Next comes updating the appearance of the price list and business card and redesigning the cardboard packaging for one bottle. Finally, the process of creating prototypes of these products is described. The result of this thesis are new, ecologically redesigned labels that are visually unified, with their ecological aspect reflecting the domestic wine production of Peršolja farm. In addition to the labels, the thesis results also include a renewed logo, price list, business card, and new cardboard packaging for one bottle, which together form a new complete visual identity. Despite its new minimalist appearance, this identity is primarily elegant and visually attractive, and in the case of the price list and business card, also more clearly organized in terms of information.
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