Despite equal opportunities of men and women, politics is still predominantly male-dominated. Women are less likely to get involved in politics. When they do, they tend to take on so-called soft areas, while the media describe them using so-called feminine topics. The involvement of one woman into politics is often presented as the involvement of all women, which leads to their seeming homogenization. The media frequently report on female politicians in a more sexist manner than on men, aestheticizing them, emphasizing their gender, and assigning them so-called women’s issues. The purpose of this paper is to analyse the reporting of the most widely read Slovenian print and digital media on Nataša Pirc Musar, Urška Klakočar Zupančič, and Tanja Fajon–three female politicians who were the first women in the history of Slovenia to hold certain political positions. The aim of the research is to determine how the Slovenian news outlets responded to reporting on women in prominent political positions and how the reporting differed from that on Slovenia's first female prime minister, Alenka Bratušek.
|