Influencers today play an important role in shaping public opinion and promoting brands, as their presence on social media strongly affects users’ behavior and decisions. In this thesis, we developed a virtual AI influencer
designed for the promotion of the Faculty of Computer and Information Science, University of Ljubljana (FRI UL). The main goal was to examine to
what extent artificial intelligence can independently create and manage a
digital persona without direct human supervision. For the development, I
used modern AI tools for generating textual and visual content as well as
for automating social media posting. The thesis describes the process of designing, implementing, and testing the influencer, while also presenting the
opportunities and limitations of applying such technologies in practice.
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