The thesis focuses on the development of the corporate visual identity (CVI) for the brand BlueUp, which specializes in sewing and repurposing used denim into unique products, primarily handbags.
The thesis presents the basic elements of CVI, emphasizing its importance for brand recognition and a professional company image. User interfaces and user experience are also addressed, highlighting key design principles that influence user satisfaction.
In the practical part, we defined the target customer profile for the brand and conducted a competitive analysis. We then created a complete CVI with all necessary elements and an accompanying usage manual. Using Figma, we designed two versions of an online store—one with animations and one without—and compared them through user experience testing.
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