In my final work, I discussed the presence of social media in everyday life, the use of social media and its impacts on individuals. Above all, I focused on the negative effects of the use of social media and researched how social media affects social dynamics, especially relationships. In the theoretical part, I first described the key concepts, presented the development and use of social media and later on I analyzed the different impacts of social media. In the empirical part, I carried out a quantitative research to identify which social media is the most popular among users, how much time per day individuals devote to social media, for what purposes they are predominantly used, and what negative impacts they bring to the lives of individuals. Findings revealed that social media negatively impact self-esteem, mental health, person's mood and cause envy. Furthermore, social media greatly affects mutual relations, since an increase in online communication reduced live interactions.
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