The master's thesis uses a narrative approach to explore ways of assessing the effectiveness of disinformation, an increasingly threatening tool of foreign policy. To this end, the disinformation is placed in the context of strategic narratives – the foreign policy tools actors use to shape meaning – and defined as disinformation strategic narratives, i.e. strategic narratives that deliberately incorporate false information in order to increase the truthfulness and credibility of those narratives. The Master's thesis shows that the success of disinformation can be assessed on the basis of dominance or marginalisation of the disinformation strategic narrative in the chosen field of confrontation of narratives. As traditional media are the main information source of people and reflect broader social narratives, they represent a relevant field for the analysis of confrontation narratives. Furthermore, the Master's thesis shows that the dominance or marginalisation of narratives can be analysed by applying a narrative analysis based on three main narrative elements (setting, characterisation and plot), which allows for the identification and analysis of the narratives present in the chosen field. Using the example of the Russian strategic disinformation narrative of »betrayal of the West« in the Slovenian media, the Master's thsis shows how this approach can be used to assess the effectiveness of disinformation.
|
