In my thesis, I explored the horror genre as a form that evokes highly varied responses: some
people are drawn to it, while others are repelled. In the theoretical part, I examined the
reasons behind these differing reactions and identified the media elements that provoke fear
and discomfort. I focused on the roles of color, lighting, sound, and suspense, analyzing how
these elements contribute to the atmosphere of horror. Particular attention was given to the
concept uncanny valley and its psychological foundations, with reference to Freud’s essay
Das Unheimliche. I also investigated the development of analog horror, a subgenre
characterized by retro aesthetics and subtle storytelling, often associated with the "found
footage" format. In the practical part of the thesis, I provided a detailed overview of the
production process of my short animated film The Painted Watchers, including the initial
concept, character and set design, animation, sound recording, montage and final editing.
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