Cross-contextual analysis of the effects of vertical and horizontal privacy perceptions on willingness to disclose personal information on the internet

Bartol, Jošt (avtor), Vehovar, Vasja (avtor), Petrovčič, Andraž (avtor)

This study investigates whether the distinction between vertical (institutional) and horizontal (social) privacy is a valuable approach for comparing the antecedents of willingness to disclose personal information (WTD) across online contexts. We focus on e-commerce, social network sites, and instant messaging. Following the dual privacy calculus, we examine three factors of WTD, namely privacy concerns, perceived benefits, and perceived privacy control, in terms of both vertical and horizontal privacy. We develop an explanatory model and hypothesize about cross-contextual differences in the effects of vertical and horizontal privacy perceptions on WTD. The model and hypotheses are tested using structural equation modeling and the generalized order-restricted information criterion approximation on data from 1,666 internet users from Slovenia. The results support the model, while the hypothesized cross-contextual differences are partially supported. This study shows that the distinction between vertical and horizontal privacy is a fruitful approach for cross-contextual analyzes of WTD.

• Jezik: Angleški jezik
• Ključne besede: dual privacy calculus, online context, survey, vertical and horizontal privacy, willingness to disclose information
• Vrsta gradiva: Članek v reviji
• Tipologija: 1.01 - Izvirni znanstveni članek
• Organizacija: FDV - Fakulteta za družbene vede ; FF - Filozofska fakulteta
• Status publikacije: Objavljeno
• Različica publikacije: Objavljena publikacija
• Leto izida: 2026
• Št. strani: Str. 478-491
• Številčenje: Vol. 42, no. 1
• PID: 20.500.12556/RUL-169582
• UDK: 342.7:004
• ISSN pri članku: 1044-7318
• DOI: 10.1080/10447318.2025.2508310
• COBISS.SI-ID: 238357507
• Datum objave v RUL: 05.06.2025

Gradivo je del revije

• Naslov: International journal of human-computer interaction
• Skrajšan naslov: Int. j. hum.-comput. interact.
• Založnik: Taylor & Francis
• ISSN: 1044-7318
• COBISS.SI-ID: 683029

Licence

• Licenca: CC BY-NC 4.0, Creative Commons Priznanje avtorstva-Nekomercialno 4.0 Mednarodna
• Povezava: http://creativecommons.org/licenses/by-nc/4.0/deed.sl
• Opis: Licenca Creative Commons, ki prepoveduje komercialno uporabo, vendar uporabniki ne rabijo upravljati materialnih avtorskih pravic na izpeljanih delih z enako licenco.

Sekundarni jezik

• Jezik: Slovenski jezik
• Ključne besede: dvojni izračun zasebnosti, spletni kontekst, anketa, vertikalna in horizontalna zasebnost, pripravljenost za razkritje informacij, analiza podatkov, zasebnost, zaznavanje, osebni podatki