The master's thesis examines the brand identity in the form of pre-designed digital templates, which, due to their accessibility and quick and easy use, enable users to independently create graphic solutions. As a result, they are becoming an increasingly popular alternative to traditional design services, raising the question of the quality of graphic solutions. For this purpose, we designed and created a brand identity in the form of templates, focusing on high-quality and sustainably designed solutions. The theoretical part discusses the concept of brand identity, its elements, materials, and process steps. We described corporate and personal branding, defined digital templates, and explored the popular online design tool Canva. In the practical part, we conducted a market overview and analyzed competitive providers of brand identity in the form of templates. We identified the design field and target group, which significantly differ from traditional client-based design. We created three personas, which served as detailed references for template design. The design was developed using Adobe programs, and the final solutions were created in Canva. We designed logo templates, print materials, social media content, and concluded with a brand guidelines document. The success of the designed products and the demand for them were evaluated through an online survey. The results confirm the growing popularity of digital templates, emphasize the importance of quality design, and highlight the shortcomings of low-cost templates accessible to an unlimited number of users.
|
