The article starts from the viewpoint that the social and humanist sciences do not deal extensively enough with the relationship between globalization and culture. Apart from that, the situation concerning knowledge of this field, although recently it has shown visible progress, does not favour overhasty answers to the simplified dilemma as to whether globalization and culture complement each other or are intrinsically in a state of constant and insoluble conflict. The paradoxical and
ambivalent nature of globalization contains important potential for the development of culture. The author defends the standpoint that globalization should not be seen as a one-way street, and thus tries to avoid a wrong choice, according to which culture is either an active determinant of globalization or is only passively determined by it.
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