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Vpliv umeščanja v televizijske serije na umeščanje blagovne znamke : diplomsko delo
ID Halužan, Nika (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/haluzan4633.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komumniciranje, blagovne znamke, nakup, vedenje potrošnikov, pospeševanje prodaje, televizija, raziskave, analiza
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[N. Halužan]
Year:2011
Number of pages:II, 42, 30 str.
PID:20.500.12556/RUL-16289 This link opens in a new window
UDC:659.1
COBISS.SI-ID:20760806 This link opens in a new window
Publication date in RUL:11.07.2014
Views:964
Downloads:179
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Language:Unknown
Keywords:marketing, trademarks, purchasing, consumer behaviour, sales promotion, television, research, analysis

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