In today's age of technological development, globalization and an aging population, a real war for talent is taking place on the labour market. How to retain successful employees in an organization has become one of the key issues of the human resource management function. With their specific knowledge and skills, key employees represent a source of the organization's competitive advantage. Lifelong jobs are a thing of the past, as the barriers to change jobs are now at a record low. The expectations of employees have also changed, with the younger generation expecting much more from their employers. For the most, salary is still important and must be competitive, however, according to numerous surveys, employees value more the possibility of development, good relations and climate in the company as well as appropriate leadership based on empathy. The loss of key employees represents a large cost for the organization and the departure of tacit knowledge. The organization must strive to be recognized by employees as a good employer and thus ensure the loyalty of its best employees. In this undergraduate thesis I emphasised the importance of proper management of key employees for the organization. Based on the study of the literature and survey results in the empirical part, I conclude that the most important mechanisms for retaining key employees are the following: ensuring employee satisfaction and engagement, investing in their personal and career development, providing a stimulating working environment, an appropriate reward system, authentic management and care for work-life balance. Successful retention of key employees requires being proactive through daily practices that enhance the satisfaction and commitment of the most valuable talents.
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