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Vpliv epidemije covid-19 na trženje kmetijskih proizvodov slovenskih kmetij
ID Jakopin, Eva (Avtor), ID Udovč, Andrej (Mentor) Več o mentorju... Povezava se odpre v novem oknu

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Izvleček
Cilj in namen diplomske naloge je bil ugotoviti, kako so se spreminjale nakupovalne navade kupcev ter kako so se prilagajali kmetovalci glede trženja kmetijskih proizvodov v času epidemije COVID-19. Potrebna so bila številna prilagajanja. Kmetovalci svoje pridelke prodajajo na več načinov. Med njimi prevladuje prodaja na tržnici, ki pa je bila zaradi ukrepov in omejitev otežena. Kljub temu se je število kupcev na tržnicah povečalo, saj ljudje niso več tako pogosto nakupovali v trgovskih centrih zaradi strahu pred okužbo. S pomočjo ankete in intervjuja smo ugotovili, da presežkov pridelkov ni bilo ali pa so nastajali zelo redko. Zavržene hrane pri sodelujočih ni bilo, saj so višek podarili ali predelali v izdelke z daljšim rokom uporabe. V času epidemije ni prihajalo do problemov pri zagotavljanju delovne sile na kmetijah, ker ga opravljajo pretežno člani družine. Ugotovili smo, da so kupci bolj posegali po lokalno pridelani hrani in da se je število kupcev tudi po epidemiji COVID-19 v veliki meri ohranilo. Med epidemijo so opazili, da je bilo povpraševanje največje po sadju in zelenjavi.

Jezik:Slovenski jezik
Ključne besede:kmetijstvo, trženje, hrana, proizvodi, epidemija COVID-19
Vrsta gradiva:Diplomsko delo/naloga
Tipologija:2.11 - Diplomsko delo
Organizacija:BF - Biotehniška fakulteta
Leto izida:2024
PID:20.500.12556/RUL-162311 Povezava se odpre v novem oknu
COBISS.SI-ID:208720899 Povezava se odpre v novem oknu
Datum objave v RUL:21.09.2024
Število ogledov:134
Število prenosov:18
Metapodatki:XML DC-XML DC-RDF
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Sekundarni jezik

Jezik:Angleški jezik
Naslov:The impact of the covid-19 epidemic on the marketing of agricultural products of Slovenian farms
Izvleček:
The aim and purpose of the thesis was to find out how the buying habits of customers changed, and how farmers adapted to the marketing of agricultural products during the COVID-19 epidemic. Many adjustments were required. Farmers sell their crops in several ways. Among them, sales on the market dominate, which, however, have been made more difficult due to measures and restrictions. Despite this, the number of shoppers at the markets increased, as people did not shop as often in shopping centers due to the fear of infection. With the help of a survey and an interview, we found out that there were no or very few surplus crops. There was no wasted food among the participants, as the leftovers were donated or processed into products with a longer shelf life. During the epidemic, there were no problems with providing labor on farms, because it is mainly performed by family members. We found that customers were more interested in locally produced food and that the number of customers was largely maintained even after the COVID-19 epidemic. During the epidemic, it was observed that the demand was highest for fruits and vegetables.

Ključne besede:agriculture, marketing, food, products, the COVID-19 epidemic

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