The master's thesis examines the communication practices of the prime ministers of France, Austria, and Slovenia via Twitter during the first wave of the covid-19 crisis. It focuses on how frequently they tweeted about covid-19, the structure of these tweets in terms of text content and other interactive elements, and the extent to which the selected prime ministers used Twitter for crisis communication and messages about their diplomatic objectives during the analyzed period. Within the theoretical-conceptual framework, the thesis conceptualizes and operationalizes the concepts of public relations, political communication, and crisis communication in a health crisis. The empirical section provides an analysis of the communication practices of prime ministers during the analyzed period. It reflects the significant impact of the covid-19 crisis on the Twitter communication of the selected prime ministers, highlighting a focus on internal and crisis communication. It also reveals differences in the communication styles of the analyzed cases based on the use of graphic elements. The crisis communication emphasizes the prominence of informative tweets by the prime ministers in the analysis. The analysis also offers practical communication recommendations that can be applied in similar situations in the future.
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