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Preučevanje nakupnega vedenja slovenskih potrošnikov bivalnega pohištva : diplomsko delo (visokošolski strokovni študij)
Skarlovnik, Tomaž (Author), Tratnik, Mirko (Mentor) More about this mentor... This link opens in a new window, Hrovatin, Jasna (Reviewer)

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Abstract
Pohištvo za opremo dnevnih prostorov ima poseben pomen. Poleg funkcionalnih lastnosti ima tudi statusni pomen. Zanimalo nas je, kateri faktorji so najbolj odločilni pri izbiri. Z anketo smo ugotovili, da so najpomembnejši: design, cena, poprodajne storitve in zaupanje v prodajalca oz. salon ter proizvajalca. Ocenili smo tudi, da so kupci pripravljeni premalo finančno vlagati v tako pomembno stvar kot je bivalno pohištvo; zamenjamo ga šele, ko je dotrajano.

Language:Slovenian
Keywords:trženje, lesni proizvodi, pohištvo, dnevne sobe, nakupne navade, kupec, potencialni kupec
Work type:Undergraduate thesis (m5)
Tipology:2.11 - Undergraduate Thesis
Organization:BF - Biotechnical Faculty
Year:2006
Publisher:[T. Skarlovnik]
Number of pages:VIII, 42 f., [5 f. pril.]
Place:Ljubljana
UDC:684.45:339.13
COBISS.SI-ID:1461897 Link is opened in a new window
Views:1083
Downloads:290
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Secondary language

Language:English
Title:Study of shopping behaviour of Slovenian living furniture consumers : graduation thesis (higher professional studies)
Abstract:
Furniture for the decoration of living quarters has special meaning. Along the functional properties it also has a meaning as a status symbol. We were interested in factors most decisive in selecting furniture. By public survey we have discovered that the most decisive factors are: design, price, after market services, and trust in the salesman-salon, so as the company producing the piece. We found out that customers are not prepared to make the financial investments in a subject of such relevance as living furniture, and are only prepared to replace it when it is at the very end of its life span.

Keywords:marketing, wooden products, furniture, living room, buyer, potential buyer, buying habits

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