Preučevanje nakupnega vedenja slovenskih potrošnikov bivalnega pohištva : diplomsko delo (visokošolski strokovni študij)

Skarlovnik, Tomaž (avtor), Tratnik, Mirko (mentor), Hrovatin, Jasna (recenzent)

Pohištvo za opremo dnevnih prostorov ima poseben pomen. Poleg funkcionalnih lastnosti ima tudi statusni pomen. Zanimalo nas je, kateri faktorji so najbolj odločilni pri izbiri. Z anketo smo ugotovili, da so najpomembnejši: design, cena, poprodajne storitve in zaupanje v prodajalca oz. salon ter proizvajalca. Ocenili smo tudi, da so kupci pripravljeni premalo finančno vlagati v tako pomembno stvar kot je bivalno pohištvo; zamenjamo ga šele, ko je dotrajano.

• Jezik: Slovenski jezik
• Ključne besede: trženje, lesni proizvodi, pohištvo, dnevne sobe, nakupne navade, kupec, potencialni kupec
• Vrsta gradiva: Diplomsko delo
• Tipologija: 2.11 - Diplomsko delo
• Organizacija: BF - Biotehniška fakulteta
• Kraj izida: Ljubljana
• Založnik: [T. Skarlovnik]
• Leto izida: 2006
• Št. strani: VIII, 42 f., [5 f. pril.]
• PID: 20.500.12556/RUL-161
• UDK: 684.45:339.13
• COBISS.SI-ID: 1461897
• Datum objave v RUL: 11.07.2014

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Study of shopping behaviour of Slovenian living furniture consumers : graduation thesis (higher professional studies)

Izvleček

Furniture for the decoration of living quarters has special meaning. Along the functional properties it also has a meaning as a status symbol. We were interested in factors most decisive in selecting furniture. By public survey we have discovered that the most decisive factors are: design, price, after market services, and trust in the salesman-salon, so as the company producing the piece. We found out that customers are not prepared to make the financial investments in a subject of such relevance as living furniture, and are only prepared to replace it when it is at the very end of its life span.

• Ključne besede: marketing, wooden products, furniture, living room, buyer, potential buyer, buying habits