20.500.12556/RUL-161 Preučevanje nakupnega vedenja slovenskih potrošnikov bivalnega pohištva diplomsko delo (visokošolski strokovni študij) Study of shopping behaviour of Slovenian living furniture consumers graduation thesis (higher professional studies) Pohištvo za opremo dnevnih prostorov ima poseben pomen. Poleg funkcionalnih lastnosti ima tudi statusni pomen. Zanimalo nas je, kateri faktorji so najbolj odločilni pri izbiri. Z anketo smo ugotovili, da so najpomembnejši: design, cena, poprodajne storitve in zaupanje v prodajalca oz. salon ter proizvajalca. Ocenili smo tudi, da so kupci pripravljeni premalo finančno vlagati v tako pomembno stvar kot je bivalno pohištvo; zamenjamo ga šele, ko je dotrajano. Furniture for the decoration of living quarters has special meaning. Along the functional properties it also has a meaning as a status symbol. We were interested in factors most decisive in selecting furniture. By public survey we have discovered that the most decisive factors are: design, price, after market services, and trust in the salesman-salon, so as the company producing the piece. We found out that customers are not prepared to make the financial investments in a subject of such relevance as living furniture, and are only prepared to replace it when it is at the very end of its life span. trženje lesni proizvodi pohištvo dnevne sobe nakupne navade kupec potencialni kupec marketing wooden products furniture living room buyer potential buyer buying habits true false false [T. Skarlovnik] Slovenski jezik Angleški jezik Diplomsko delo 2014-07-11 12:24:25 2014-07-11 12:24:25 2022-07-11 10:07:42 0000-00-00 00:00:00 2006 0 Ljubljana 0 VIII, 42 f., [5 f. pril.] 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 684.45:339.13 1461897 vs_skarlovnik_tomaz.pdf vs_skarlovnik_tomaz.pdf 1 40DB331722DBC35976C48BC8266FF6F5 326651224845d7c996d357b5f07f4f5e585ea69de809c5f1e65ad03c3e325aca 56eac438-a1b9-11eb-a523-00155dcfd717 20.500.12556/rul/3b13418d-4220-4455-8d07-f1a5b560a6ed https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=132212 Biotehniška fakulteta 0 0 0