The purpose of this thesis was to create a 3D animation of a product. With the product animation, we aimed to present the product to the customer in a clear and interesting way, thus encouraging them to make a purchase. The animation showcases the product's features and appearance in various environments that are thematically linked to the product and brand.
In the theoretical part, we first defined product animation. Then, we explored various types of product animations used in the industry and examined their characteristics. Next, we delved into the animation pipeline, which is crucial in creating all types of animation. We examined its phases from conceptualization to the final product. At the end of the theoretical part, we analyzed a good existing practical example of product animation for a shoe. We studied its narrative, lighting, and sound to better understand how narrative elements affect the final product.
In the experimental part, we followed the guidelines of the animation pipeline. We created a conceptual design and, in line with the concept, designed a brand of Japanese origin. We drew a storyboard, planning camera movement and shots. In the Blender program, we created 3D models and scenes and described the process of creating them. We rendered the animation and edited it into a comprehensive video using DaVinci Resolve. We enhanced the video with a musical background and audio and visual effects. Finally, we analyzed the finished animation video. We looked at the good and bad aspects of the animation produced and described possible improvements based on this analysis.
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