The purpose of the master's thesis was to explore the fundamental design guidelines that are crucial in creating a comprehensive educational tourist pamphlet, along with all its graphic elements. Additionally, we conducted a review and analysis of currently available tourist publications in Ljubljana. Based on our findings, we planned, designed, and created an informative and aesthetically appealing pamphlet. With the help of an illustrated map, text descriptions and photographs, this brochure will showcase selected architectural landmarks of Ljubljana in an interesting and engaging way.
In the theoretical part we looked at various types and forms of tourist publications, and questioned why they remain relevant and useful in today's digital world. We provided an overview of the most important design guidelines that significantly impact the success of the final graphic product. We delved deeper into the selection of the right format, information hierarchy, layouts, typography, and colours. We also explored the role of imagery in graphic design, guidelines for creating illustrated maps, and tips for successful architectural photography.
In the experimental part, before beginning the design process, we conducted a review of existing tourist publications in Ljubljana. We selected three pamphlets that were most similar to our planned guide in terms of content amount, theme, format or design, then analysed them in detail. The main objective of the master's thesis was to create a brochure that would educate visitors about the architectural landmarks of Ljubljana. We achieved this by utilizing the information gathered through analysis and research, and in the practical part we began planning the brochure. We determined the format, visual appearance, and content of our guide, illustrated the included map, and photographed all the presented architectural landmarks. We meticulously described and explained the process of creating all the used graphic elements in the experimental part.
In the results, we presented the final graphic elements created in the experimental part of the thesis, along with the printed brochure's final design, which we named “Arhitekturni potep po Ljubljani”.
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