At the start of the 20th century, Prekmurje newspapers still appeared in Prekmurje dialect and in the Hungarian alphabet, thus preserving almost 130 years of Protestant linguistic norms and rules. They were a mixture of reporting, entertainment and instructive jornalistic texts, within which characteristic newspaper genres were represented: news stories, reports, editorials, commentaries and advertisements. This paper presents different kinds of advertising text in Kalendar, Marijin list and Novine
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