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Vloga humorja in hedonistične izkušnje v vplivnostnem trženju na Tiktok-u : magistrsko delo
ID Zvonar, Kristina (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Source URL, Visit http://www.cek.ef.uni-lj.si/magister/zvonar5412-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, vplivneži, psihologija potrošnika, vedenje potrošnikov, poslovno komuniciranje, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:K. Zvonar
Year:2024
Number of pages:III, 53, 10 str.
PID:20.500.12556/RUL-158402 This link opens in a new window
UDC:339.138
COBISS.SI-ID:196585475 This link opens in a new window
Publication date in RUL:06.06.2024
Views:482
Downloads:166
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Secondary language

Language:English
Title:The role of humor and hedonic experience in influencer marketing on TikTok
Keywords:marketing, influencers, consumer psychology, consumer behaviour, business communication, research, analysis

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