Vpliv trajnostnih iniciativ podjetij na nakupne navade potrošnikov pri nakupovanju oblačil : magistrsko delo

Peršak, Boris Tone (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: podjetje, trajnostni razvoj, trženje, vedenje potrošnikov, tekstilna industrija, odločanje, nakup, potrošnja, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: B. T. Peršak
• Year: 2023
• Number of pages: III, 64, 26 str.
• PID: 20.500.12556/RUL-154639
• UDC: 366
• COBISS.SI-ID: 178724355
• Publication date in RUL: 23.02.2024

Secondary language

• Language: English
• Title: The impact of sustainable business initiatives on consumer buying habits in clothing choice
• Keywords: enterprises, sustainable development, marketing, consumer behaviour, textile industry, decision making, purchasing, consumption, research, analysis