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Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities
ID
Pfajfar, Gregor
(
Avtor
),
ID
Mitręga, Maciej
(
Avtor
),
ID
Shoham, Aviv
(
Avtor
)
PDF - Predstavitvena datoteka,
prenos
(1,37 MB)
MD5: 08C48797BDFA251679081A1F48E8FE2F
URL - Izvorni URL, za dostop obiščite
https://www.emerald.com/insight/content/doi/10.1108/IMR-12-2022-0276/full/html
Galerija slik
Izvleček
Purpose – This study aims to conduct a thorough literature review to map current studies on international marketing capabilities (IMCs) applying dynamic capabilities view (DCV). The aim of this study is to increase the chances for more conceptual and terminological rigor in future research in this particular research area. Design/methodology/approach – This is a systematic literature review following the established review process of reviews in leading (international) marketing journals. A multilevel analytical approach was adopted, combining inductive coding with deductive coding and following the logic of antecedents-phenomena-consequence. Findings – Synthesis of 20 rigorously selected previous empirical studies on IMCs applying DCV reveals that academic interest in these capabilities is well justified and growing and there are some well researched antecedents to focal capabilities (e.g. inter-organizational capabilities, outside-in market orientation) as well as their prevalent consequences (e.g. export and innovation performance). There is little knowledge of moderators to these links, especially with regard to consequences. This review illustrates that the current research lacks consistency in how key constructs are defined and measured, provides the guide to future conceptualization and measurement of so-called International Dynamic Marketing Capabilities (IDMCs) and proposes some concrete research directions. Originality/value – The authors extend prior research in the investigated topic by critically evaluating prior works, providing improved conceptualization of IDMCs as well as concrete research agenda for IDMCs structured along recommendations for Theory, Context and Methods (TCM framework).
Jezik:
Angleški jezik
Ključne besede:
international trade
,
marketing
,
literature review
,
international dynamic marketing capabilities
,
international marketing capabilities
,
dynamic capabilities
,
international marketing
,
systematic literature review
Vrsta gradiva:
Članek v reviji
Tipologija:
1.02 - Pregledni znanstveni članek
Organizacija:
EF - Ekonomska fakulteta
Status publikacije:
Objavljeno
Različica publikacije:
Objavljena publikacija
Leto izida:
2024
Št. strani:
Str. 237-272
Številčenje:
Vol. 41, no. 1
PID:
20.500.12556/RUL-154313-4b5b4c0f-6fa2-b2b8-c06f-a64258ac69c7
UDK:
339.138
ISSN pri članku:
0265-1335
DOI:
10.1108/IMR-12-2022-0276
COBISS.SI-ID:
163618307
Datum objave v RUL:
06.02.2024
Število ogledov:
467
Število prenosov:
70
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Objavi na:
Gradivo je del revije
Naslov:
International marketing review
Skrajšan naslov:
Int. mark. rev.
Založnik:
Emerald
ISSN:
0265-1335
COBISS.SI-ID:
141084
Licence
Licenca:
CC BY 4.0, Creative Commons Priznanje avtorstva 4.0 Mednarodna
Povezava:
http://creativecommons.org/licenses/by/4.0/deed.sl
Opis:
To je standardna licenca Creative Commons, ki daje uporabnikom največ možnosti za nadaljnjo uporabo dela, pri čemer morajo navesti avtorja.
Sekundarni jezik
Jezik:
Slovenski jezik
Ključne besede:
mednarodna trgovina
,
trženje
,
pregled literature
Projekti
Financer:
ARRS - Agencija za raziskovalno dejavnost Republike Slovenije
Številka projekta:
P5-0177
Naslov:
Slovenija in njeni akterji v mednarodnih odnosih in evropskih integracijah
Financer:
Drugi - Drug financer ali več financerjev
Program financ.:
SGS
Številka projekta:
SP2023/052
Naslov:
Determinants of Consumer Behaviour and Their Influence on Typology
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