Analiza zaznavanja zelenega zavajanja v oglasih med mladimi v Sloveniji : zaključna strokovna naloga visoke poslovne šole

Modic, Maja (author), Slavec Gomezel, Alenka (mentor)

• Language: Slovenian
• Keywords: trženje, zeleno trženje, varstvo okolja, mladina, kritika, potrošnik, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Modic]
• Year: 2023
• Number of pages: II, 25, 5 str.
• PID: 20.500.12556/RUL-153861
• UDC: 659.1
• COBISS.SI-ID: 170307587
• Publication date in RUL: 17.01.2024

Secondary language

• Language: English
• Title: An analysis of advertisements' greenwashing awareness among young people in Slovenia
• Keywords: marketing, green marketing, environmental protection, youth, critics, consumer, analysis