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Analiza zaznavanja zelenega zavajanja v oglasih med mladimi v Sloveniji : zaključna strokovna naloga visoke poslovne šole
ID Modic, Maja (Author), ID Slavec Gomezel, Alenka (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/modic2238.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, zeleno trženje, varstvo okolja, mladina, kritika, potrošnik, analiza
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Modic]
Year:2023
Number of pages:II, 25, 5 str.
PID:20.500.12556/RUL-153861 This link opens in a new window
UDC:659.1
COBISS.SI-ID:170307587 This link opens in a new window
Publication date in RUL:17.01.2024
Views:575
Downloads:77
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Secondary language

Language:English
Title:An analysis of advertisements' greenwashing awareness among young people in Slovenia
Keywords:marketing, green marketing, environmental protection, youth, critics, consumer, analysis

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