Vpliv COVID-19 na pogostost spletnih nakupov: Na primeru spletne trgovine About You : na primeru spletne trgovine About You

Rupar, Klavdija (author), Burger, Anže (mentor)

Namen naloge je predstaviti prednosti in slabosti spletnega nakupovanja, spremembo spletnega nakupovanja pred in po pandemiji ter pogostost spletnega nakupovanja v spletni trgovini About You. Spletno nakupovanje se je v času pandemije COVID-19 povečalo zaradi različnih razlogov, eden glavnih je bilo tudi fizično zaprtje trgovin z blagom, ki ni bilo nujno za vsakdanje preživetje. Udobje doma, zmanjšana možnost za stik z okuženimi, sta prinesla spremembe v potrošniških navadah in pokazala, da ima tudi spletno nakupovanje svoje prednosti, seveda pa tudi slabosti. Z anketo sem empirično preverjala vplive prednosti in slabosti na spletno nakupovanje na splošno, pred pandemijo, po pandemiji in spremembo pogostosti. Študija primera na spletni trgovini About You pa je služila temu, da sem poleg teh dejavnikov identificirala tudi specifične dejavnike za trgovino z oblačili.

• Language: Slovenian
• Keywords: spletno nakupovanje, pandemija, COVID-19, multipla regresija, prednost in slabosti spletnega nakupovanja
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: K. Rupar
• Year: 2023
• Number of pages: 66 str.
• PID: 20.500.12556/RUL-150806
• UDC: 366:339.162.3:004(043.2)
• COBISS.SI-ID: 166323715
• Publication date in RUL: 23.09.2023

Secondary language

• Language: English
• Title: How COVID-19 changed online shopping: E-shop About You : magistrsko delo

Abstract

The master's thesis titled The impact of COVID-19 on the frequency of online purchases is based on a theoretical and empirical approach. The purpose of the assignment is to present the advantages and disadvantages of online shopping, the change in online shopping before and after the pandemic, and the frequency of online shopping in the About You online store. Online shopping has increased during the COVID-19 pandemic for various reasons, one of the main ones being the physically closed stores of goods that were not necessary for daily life. The comfort of home, a reduced change of contact with infected people, has changed consumer habits and has shown that online shopping also has its advantages, but of course also disadvantages. Using a survey, I empirically checked the effects of advantages and disadvantages on online shopping in general, before the pandemic, after the pandemic and the change in frequency. The case study on the online store About You served to identify specific factors for the clothing store.

• Keywords: online shopping, pandemic, COVID-19, multiple regression, pros and cons of online shopping.