FM radio has had the opportunity to delay the digital disruption that other media have already faced, and only now is the radio industry truly confronting it. Just as before any technological upheaval, predictions about the end of radio were made. A look into the history of radio reveals that these threats, with minor modifications, have recurred throughout radio history. Through the lens of media innovation theory, the goal of this assignment is to identify key disruptive innovations in radio's past, present, and future, and to analyze the radio industry's attitude toward these innovations and their implementation in radio broadcasting. By examining changing attitudes toward disruptive innovations, shifts in production processes, the development of creativity and innovation, the personnel aspect, and the evolving relationship between the significance of digital and analog radio, this study sheds light on the transformation of Val 202 as a consequence of disruptive innovations in the age of digitization. With the aid of expert interviews, the author determines the effectiveness of various forms of adaptation to disruption: the Internet, iPod with podcasts, smartphones with social networks, smart speakers, and connected cars with streaming platforms and artificial intelligence tools.
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