This master thesis is based on the creative conception and execution of a contemporary fashion editorial with a conceptual starting point in romantic love, heartbreak and the stages of grief that follow. It is presented in a form of a digital zine on the social media platform Insta-gram.
The contemporary fashion editorial entitled Well to me, texting you is not meaningless is di-vided into seven chapters covering the seven successive stages of grief one goes through after heartbreak. The adjective “contemporary” refers to the use of contemporary visual me-dia as a means to produce fashion images – including the final presentation, posted on the social media platform Instagram under the username @yallachico.
The theoretical part of the thesis describes the concepts of fashion images and fashion communication, highlighting important events and factors that influenced its development. It examines the importance of fashion magazines nowadays and explores the potential of print publications in the future, suggesting alternative forms of media that could replace them. The areas of fashion photography, fashion film and styling are also explored, in the context of fashion communication today and in the future. Finally, romantic relationships in relation to one’s own individual identity are analyzed, along with a description of grief stages from heart-break trauma.
The experimental part presents the initial story and the concept development for the whole editorial and its individual chapters through inspirational collages conveying their atmosphere, aesthetics, chronological development, color palette and camera shots. The end result is a series of editorials that effectively tell and heighten the initial story through a variety of factors (colors, shots, clothing, choice of technology, music, posing, models).
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