Izdelava in implementacija celostne grafične podobe gibanja Marihuana Marš 2023

Majcen, Anja (avtor), Muck, Deja (mentor), Pušnik, Nace (komentor)

V diplomskem delu je prikazan postopek oblikovanja letošnje celostne grafične podobe (v nadaljevanju CGP) in promocijskega materiala za gibanje, ki se zavzema za legalizacijo marihuane v Sloveniji, Marihuana Marš. CGP je ključen element pri predstavitvi organizacije in je pogosto prvi stik z uporabnikom, zato je pomembno ustvariti dober prvi vtis. Naša naloga je bila predstaviti (še vedno) tabu tematiko na prijazen in zanimiv način. Diplomsko delo je razdeljeno na teoretični in eksperimentalni del. V teoretičnem delu so predstavljeni pojmi in elementi CGP, torej logotip, barva, tipografija, spletna stran, družbena omrežja in njihova pomembnost pri promociji dogodka ter načini spletnega oglaševanja. Opisani je tudi promocijski material in njegova vloga pri ohranjanju obstoječih in pridobitvi novih podpornikov. Na koncu so predstavljene tudi tehnike tiska, uporabljene pri realizaciji oblikovanega materiala. Eksperimentalni del smo začeli s predstavitvijo gibanja Marihuana Marš, njihovega poslanstva ter zahtev. Poleg tega smo opredelili metode dela ter programsko in strojno opremo, ki je bila uporabljena v procesu oblikovanja. Nadaljevali smo z oblikovanjem vseh elementov, ki sestavljajo CGP in njihovo implementacijo na razne tiskovine ter promocijski in propagandni material. Opredeljena in analizirana je tudi propagandna akcija, ki je bila izvedena prek družbenih omrežij. Na koncu sledita še opisa spletne strani in publikacije The M

• Jezik: Slovenski jezik
• Ključne besede: celostna grafična podoba, Marihuana Marš, oblikovanje, promocijski material, tisk
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: NTF - Naravoslovnotehniška fakulteta
• Leto izida: 2023
• PID: 20.500.12556/RUL-149379
• Datum objave v RUL: 07.09.2023

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Creation and implementation of corporate visual identity of Marihuana Marš 2023

Izvleček

Our diploma thesis demonstrates the process of designing and creating the corporate visual identity and promotional materials for Marihuana Marš 2023, a movement that advocates for the legalization of marijuana in Slovenia. The visual identity and promotional materials showcasing it are key for promoting the cause because they are often the first contact a user has with an organization, so making a good first impression is essential. Our task was to introduce this (still) taboo topic in a friendly and exciting way. The diploma thesis is divided into a theoretical and an experimental part. In the theoretical part, we define corporate visual identity, its elements, and its use. The elements include the logo, color, typography as well as the website. We then describe the online advertising methods and the social networks used to promote the event. The promotional materials and their role in maintaining existing and acquiring new users are also mentioned. We finish this part with a description of the printing techniques used to realise the designs. We begin the experimental part by presenting the Marihuana Marš movement, along with its mission and demands. In addition, we defined the work methods and the software and hardware we used while creating. We then started designing the elements that make up the visual identity and their implementation on various promotional and propaganda materials. Here we also launched the propaganda campaign via social networks and analyzed its success. We finish the experimental part with a description of the website and publication The Marihuana Times, both used to inform readers about the plant and its workings.

• Ključne besede: corporate visual identity, design, promotional material, Marihuana Marš, print