The aim of the thesis was to create a corporate graphic identity for a make-up artist, who did not have one before, and promotional materials that would enable her to be more recognizable on the market and reach an even greater number of potential clients. In the first, theoretical, part we defined the meaning of corporate graphic identity. We have presented why it is important, what are the key elements that form it, and how each of them has a specific impact on its memorability, timelessness, and recognition. In the experimental part, we first conducted an unstructured interview with the client to get some information about her and her preferences regarding this project. This was followed by an analysis of the Slovenian market, in the context of which we examined and compared visual identities and communication channels of competing make-up artists. The next step was to draw the ideas on paper and digitize them using a Macbook Pro and Adobe Illustrator. We produced several drafts for the logo and the colour palette of the corporate graphic identity, which we reviewed and finalized together with the client, and selected the final version. This was followed by the design of all the other elements of the visual identity, which were also presented in mock-ups using Adobe Photoshop. In addition to the printed materials, other promotional materials were produced. These are stickers, a t-shirt, a toat bag, a cosmetic bag, and a compact mirror. Furthermore, we have created an Instagram account dedicated exclusively to advertising, communicating with clients, and posting content related to the make-up artist's work. In doing all of the above, we tried to maintain consistency and achieve a coherent look, which is evident through all the designed elements.
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