Generation ypsilon is a generation that currently has a very important purchasing and
decision-making power, even when we talk about participation in the activities of nongovernmental
organizations. The latter can be defined as organizations that are
voluntary and independent, do not execute orders from public authorities and are an
extremely important part of society, as they enable the possibility of association,
freedom of expression and the transfer of knowledge and opinions in our society.
NGOs can be found at many levels, whether they are local or regional NGOs or
organizations at the national and international level. There are currently more than
27,000 non-governmental organizations in Slovenia, which is quite a lot compared to
the total number of inhabitants. Due to the large number of non-governmental
organizations, discovered irregularities in the operation of certain organizations and
the controversial communication of certain non-governmental organizations, a degree
of distrust of the public has been emerging in recent years. The extremely fast
developing information technology and especially the information literacy and
education of the epsilon generation have made it increasingly difficult to conceal the
actions of non-governmental organizations that are not exactly in line with their mission
or are even in conflict with the law, which is why the transparent operation of the
aforementioned is all the more important for organizations and the effort to increase
the level of public trust in their operation. The purpose of the thesis is to define the
content of the work and the importance of non-governmental organizations in the
Republic of Slovenia, their types, to present their financing and characteristics, to
define the main factors of trust and distrust. In the following, based on the results
obtained as part of a quantitative online survey, we defined the extent to which there
is trust in NGOs among the ipsilon generation, confirmed or refuted the hypotheses,
and provided essential findings for increasing the ipsilon generation's trust in NGOs.
According to our respondents, in order to successfully increase the level of trust in their
operations, NGOs must take care above all of transparency, conscientious reporting
on finances and the use of funds, and the involvement of the public in their operations.
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