The purpose of this thesis is to create a 3D interactive animation that will help JH Boards customers, to better visualise the appearance and individual components of their skateboard. The fact is that 3D visualisation works as an important component for the online shopping customers, as they better imagine how the products appear. The big upside is also the fact that they can interact with visualsation of the product.
In the theoretical part, we described the Blender program and defined the concepts of interactivity and 3D visualisation of the product and presented how they can help brands to gain and retain their customers, while ensuring that they can view products in more detail.
In the experimental part, based on a conversation with the main representative of the JH Boards brand and information on the Internet, we studied the JH Boards skateboards. Then we created a 3D model of the JH Boards skateboard, its wheels, trucks, screws and bearings in Blender program. After that we assigned them texture and materials. We made 47 animations with a total duration of 157 seconds, showing different parts of the board, its components (wheels, tucks, screws, bearings) and materials. We edited the animations in the DaVinci Resolve program. We then arranged the animations by order into four segments, using the interactive branching video method. With online platform Stornaway.io, we created interactive points or hot spots that make it possible for user to navigate the animation according to their own needs. With 3D interactive visualisation, we wanted to attract the customer to participate, and at the same time we enabled him to visualise the product easier and made it more interesting.
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